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Morelands Between the Wars and After |
It was not until the 1930s that Moreland's began to produce solely matches. Earlier products had included ice cream spoons, balls for coconut shies, garden labels and toothpicks. By this time the progressive introduction of advanced automatic machinery had reduced the work force to around 350. By the 1960s the factory was producing fifty million matches a day whilst maintaining high standards of quality.
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Moreland's continued to combat the foreign competition by increasing productivity and achieving greater efficiency. However expansion was curtailed by the Second World War and the shortages and restrictions which carried on into the 1950s. |
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Nevertheless, over the years more than forty different brands of matches were produced in Moreland's factory and a special pamphlet was produced in 1967 to commemorate one hundred years of match making.
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Gloucester Made > Match Making > Moreland's Between the Wars and After