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Victorian Expansion |
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From the start, Moreland's had to compete with imported matches from countries such as Russia and Poland, which had plenty of cheap labour and raw materials. However, good sales promotion achieved Moreland's capture of the market. After Gee's matchmaking business closed in 1891, their famous brand name "England's Glory" was also registered as a Moreland's trade mark. |
Moreland's factory extended itself slowly - the Company's offices covered areas that had once been shops in Bristol Road and houses in the neighbouring side streets were slowly demolished for the factory extension. Thirty years after starting out in a wood shed S.J Moreland employed 450 people. In 1907 this rose to 640 people, and at its peak more than a thousand people worked for the company.
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Gloucester Made > Match Making > Victorian Expansion